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First, consider the differences of a low - cost strategy and a differentiation strategy from the textbook. For this forum, pick a company that you

First, consider the differences of a low

-

cost strategy and a differentiation strategy from the textbook. For this forum, pick a company that you think utilizes either low

-

cost OR differentiation. Explain why you think the company you selected uses one strategy more than the other strategy. How does this help the company you selected reach their target market of customers?

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