First, go to the Aldi Website and learn about this grocery chain, if you don't already know much about them; be sure to view the information on the Aldi Corporate Page. They are a classic example of a successful blue ocean strategy used to disrupt the grocery store business.

1. Identify the things they do to lower costs by reducing or eliminating entire cost categories.
2. Identify the things they do to increase customer value.

Aldi Website: https://www.aldi.us

Aldi Corporate Page: https://corporate.aldi.us