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First, make an outline or concept map that summarizes the communication plan for a significant organizational change or event. Consider the following examples: a new

First, make an outline or concept map that summarizes the communication plan for a significant organizational change or event. Consider the following examples: a new company branding initiative; the restructuring of a team, department or business unit; a company-wide community service project; the transition of an executive leader; an emergency response to a natural disaster; a merger/acquisition; the closure/ending of the business; etc.

Second, include a fully composed email that communicates specifics around the change or event.

Make sure to answer the following questions as you prepare a communication plan and draft your email:

  • Who is your audience?
  • What is your strategy for reaching your audience effectively?
  • How are you tailoring your message to reach the individual, group, and organizational levels?
  • What powers of influence will you utilize?
  • What barriers to communication are present?
  • What is your timeline?
  • What method(s) will you use and why (in-person, written, video, email, newsletter, etc.)?
  • How will you measure your results? (How will you know the message was received?)
  • How does the application of a biblical worldview and biblical principles affect your communication plan?

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