First Mover advantage Mth a market share of more than 53% in the market, Blue Apron can be referred to as a first mover. This is because it commands a market share that is more than half of the total. Even with this great market share, the projections are right and the company is growing at a 2% rate annually. This means it will continue enjoying the benefits of the First mover. As a first-mover company, Blue Apron will have the following benefits; As a first mover, Blue Apron benefits from establishing a standard of its product. With a unique product, the company will have a competitive advantage over other companies in the