First of all, you have to choose a new product to produce and introduce to the marketplace. Then you will describe that through introducing your new product in the market, what type of customer needs/wants/demands are going to be fulfilled. You will develop a detailed marketing mix (4Ps) of your new product, meaning that how are you going to make pricing, promotion, distribution and make available your product to your targeted customers. Develop a customer oriented market positioning statement for your product. Briefly state the possible (SWOT) strength, weakness, opportunity and threat analysis of your new business in considering the current market environment. Critically analyse your product's market segmentation, targeting and market positioning with differentiation. What type of value proposition are going to offer to the customers in the market? Lastly, briefly describe your possible market competitors and how is your product differentiated with your possible rival firms in the market