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First - party data is the information you collect directly from your audience or customers, such as their behaviors, actions, interests, demographics, and feedback on

First

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party data is the information you collect directly from your audience or customers, such as their behaviors, actions, interests, demographics, and feedback on your website, app, social media, or CRM

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Marketing Automation Tools. This is the least controversial level of data that you can use when creating custom audiences.

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True

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Fales

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