First question:

Case Study

Branas ISAF competes using electronic bidding

Branas ISAF, located in North Wales, UK, is a small company that provides care for children with behavioral problems. One of the most important strengths of this company is the training department, which provides specialized training and professional competencies.

the problem:

The number of employees in this company is 25 workers, and (80%) of the company's business is provided to the private sector. These customers are private child care institutions, nurseries, private schools, and public care homes. The competitive advantage of this company "Branas ISAF" is its ability to offer Its standard training programs with the possibility of modifying these programs according to customers' requirements through the on-site training service. These strategies enable it to compete with major organizations working in this field.

Despite the gains that the company achieves from the private sector, it is committed to serving the public sector, which follows policies somewhat different from what exists in the private sector, where bidding is mandatory. In order to maintain the competitive advantage, this company decided to participate in E-Tendering and this case study analyzes the experience of this company in conducting the first electronic tender.

After reading the case study and referring to the first and third chapters of the textbook, answer the following:

1- Explain the electronic business classification model that Branas ISAF used in the above case in terms of the concept, advantages, deals and basic activities on which this model is based?

2- From your point of view, what results will the company obtain as a result of using electronic bidding?