First, select one of these companies: Walmart, Dunkin Donuts, Starbucks, McDonalds, or Target.

In your initial post,

• Explain the strategy of direct and indirect exporting, and licensing and franchising, and how the company you selected above used these strategies when entering the global economy.
  • What prior research was conducted?
  • How well did they understand their target marketing environment?
• Analyze the export marketing strategies the companies used.
  • What decisions were made concerning product design, pricing, distribution channels, advertising, and communicationsthe marketing mix?
  • What lessons did they learn from their success in the global marketplace?