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First State Bank offers a wide range of banking services, including checking accounts, certificates of deposit, loans, credit cards, and safety deposit boxes. Bank managers

First State Bank offers a wide range of banking services, including checking accounts, certificates of deposit, loans, credit cards, and safety deposit boxes. Bank managers know that customer satisfaction has a direct impact on the banks ability to retain customers and to persuade them to add accounts. Think of your experiences with your bank. What specific measures might bank managers monitor to gauge customer satisfaction and to link customer retention with account growth?

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