First, which social media platform do you think you will be most comfortable using...now think about who your target audience is..do they use the same social media platform as you? After reading the previous page lay out what your plan is for using social media..will you combine business and personal? How will you make sure that you meet the rules set out by NAR? This should be a detailed marketing plan and I expect you to be very detailed...will you use video? who are your target market? etc When we don't plan, we plan to fail