First you need to choose a business. Your choice can be a business that you are a customer of, shop, like the activities of, want to examine, from the region you live in, from the city, from our country or from abroad, or it can be your own business that you plan to establish, plan and dream of. First of all, specify the sector, product range and competitors of the company you have chosen. Then, for this business in full and detailed; Perform customer environment analysis and SWOT analysis.