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Firstly, people know India has an old-fashioned culture and way of life. Still, due to personal information privacy in this digital age, the success of

Firstly, people know India has an old-fashioned culture and way of life. Still, due to personal information privacy in this digital age, the success of e-business firms in India depends heavily on establishing a secure and reliable system. India has traditionally been associated with trade transactions where goods are exchanged in person before payment or were Cash is the preferred means of payment. However, a recent analysis of 290 online consumers emphasizes the significance of security in e-commerce and the diverse array of purchasing options accessible to them. The meteoric rise of online shopping has led to substantial shifts in the purchasing behaviors of Indian consumers. In response to these changing dynamics, two pivotal laws, namely the Consumer Protection Act (2019) and the Consumer Protection (E-Commerce) Rules (2020) have been enacted to safeguard online consumers' interests and ensure that e- commerce sector's trustworthiness. It is paramount to recognize that "Ensuring the reliability of the e-commerce industry is crucial" to establishing a robust foundation for the e-commerce landscape in India. Is this an argument essay

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