Fiscal Year Ended
	March 31, 2003	March 31, 2002	March 31, 2001
Capitalized direct-response advertising	48,409	42,478	31,466
Direct-response advertising amortization	36,460	30,306	19,604
Increase in direct-response advertising asset, net	11,949	12,172	11,862
Beginning direct-response advertising asset, net	52,112	39,940	28,078
Ending direct-response advertising asset, net	64,061	52,112	39,940
Record direct-response advertising as expense
Ending direct-response advertising asset, net	64,061	52,112	39,940