Fitness Classes in the Park

Imagine you are a qualified fitness coach with permission to run classes in your local park.You have identified your key target market as working women looking for Yoga classes early in the morning before work.

1. What is your product or service? Use the example of the Fitness Class Business (FCB) given.

2. Consider the Promotion Mix in the grid below. For each part of the promotion mix, give examples of how this part of the mix might be part of the promotion plan (e.g. types of advertising or sales promotion that would be appropriate) and explain the strengths and weaknesses for your FCB.

1.Advertising

Examples:

Strengths:

Weaknesses:

2.Publicity

Examples:

Strengths:

Weaknesses:

3.Sales Promotion

Examples:

Strengths:

Weaknesses:

4.Personal Selling

Examples:

Strengths:

Weaknesses: