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Fitness Fanatic is a startup fitness center located in Louisville Kentucky. Its innovative model of combining social networking, exclusive branded apparel, and an invitation-only fitness

Fitness Fanatic is a startup fitness center located in Louisville Kentucky. Its innovative model of combining social networking, exclusive branded apparel, and an invitation-only fitness center has led to substantial revenue growth. Describe how Fitness Fanatic exemplifies the “opportunity seeking” dimension of value creation.

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