FITTskills - International Market Entry Strategies Project Requirements International Trade Training Forum The Project To assess your understanding of the knowledge and skills presented in the FITTskills International Market Entry Strategies course, you must create and submit a Training Plan. International Business. You must bring an existing or new product or service from the country of your choice to an international market that is new to the company. In other words, you should focus on a selected business case. The company in question may be: A real company (with which you may or may not have an association) • A company that does not yet exist, but which you intend to set up • A fictitious company of your choice Note: The International Business Plan contains information covered in all FITTskills courses. The steps to follow are: 

1. Select an organization, product or service and international target market. 

2. Complete secondary research to gather information on potential market entry strategies, laws, cultural trends/attitudes, barriers and other key considerations when exporting the selected product or service to the selected target market. 

3. Select a market entry strategy and determine how it will be implemented. 

4. Write the plan using the Evaluation Criteria as an organizational guide. 

Maximum 25 PAGES No plagiarism.