Five core customer and marketplace concepts are critical to success: (1) needs, wants and demands; (2) marketing offers (products, services and experiences); (3) value and satisfaction; (4) exchanges and relationships and (5) markets.

Take a look at Sea Ray boats (www.searay.com). Answer the following questions.

a. What needs, wants and/or demands is Sea Ray attempting to fill?

b. Describe their marketing offers.

c. Describe the relationships they have with their customers.

d. What are their markets?