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Five days after Ivan cancelled his Bank of America VISA card, he received a survey via e - mail asking him questions about the bank's
Five days after Ivan cancelled his Bank of America VISA card, he received a survey via email asking him questions about the bank's overall service quality, its performance, his overall level of satisfaction, and his specific reasons for canceling the card. Which of the following types of research did Bank of America use?
Question options:
Complaint solicitation
Relationship survey
Critical incidents study
Post transaction survey Trailer calls
Lost customer research
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