Flag question: Question 21Question 211 pts

Porter's industry structure analysis takes a relationship-driven view, in which cooperation, trust and restraint in the use of power are primary characteristics.

Group of answer choices

True

False

Flag question: Question 22Question 221 pts

Competitive advantages and organizational strengths can be considered to be about the same.

Group of answer choices

True

False

Flag question: Question 23Question 231 pts

One factor affecting the value of a competitive advantage is the time it will take for competitors to catch up.

Group of answer choices

True

False

Flag question: Question 24Question 241 pts

An advantage of the low cost/price approach is that it does NOT usually require a large sales volume.

Group of answer choices

True

False

Flag question: Question 25Question 251 pts

One disadvantage of the product differentiation approach is that at some point it can act as barrier to gains in market share/sales.

Group of answer choices

True

False

Flag question: Question 26Question 261 pts

It is usually best to first segment markets using General Customer Characteristics (GCC), thenprofile the segments using Situation Specific Customer Characteristics (SSCC).

Group of answer choices

True

False

Flag question: Question 27Question 271 pts

Situation Specific Customer Characteristic (SSCC) includes which of the following?

Group of answer choices

Benefits sought

Demographics

All of the above are SSCC variables

Socio-economic variables

Flag question: Question 28Question 281 pts

A strategic pitfall of the market segmentation approach is when the difference between the market segment and total market desires narrows.

Group of answer choices

True

False

Flag question: Question 29Question 291 pts

To be "stuck in the middle" means that the organization is locked into serving the middleclass, thereby missing out on other socio-economic opportunities.

Group of answer choices

True

False

Flag question: Question 30Question 301 pts

A strategic pitfall of product/service differentiation is that the cost/price differential becomes too great to hold brand loyalty.

Group of answer choices

True

False