Flannel is a candle brand.Flannel recognizes that some customers purchase candles for romantic dinners and some customers purchase candles because they make their room smell nice.Flannel segment its market based on this information.

Flannel implements which of the following segmentation approach.

a. Demographic

B.Psychographic

C.Behavioral

D.Geographic

E.Lifestyle

Who among the following is conducting exploratory research?

A.Andy, who is conducting surveys

B.John, who is conducting a census

C.Melanie, who is conducting focus group interviews

D.Richard, who is performing a multiple regression analysis

E.Phillip, who is developing questionnaires

Focus groupsare useful when the research topic is sensitive

true or false