Flat fee per stock transaction

$"$No frills" opportunity for knowledgeable

investors to trade securities at minimal cost

Offers a selection of tools for a fee to assist

you with research and trading

Reduced commission, but generally does not

provide personalized investment advice

Offers professional advice, retirement

planning, and tax strategies

Will recommend stocks for purchase, handle

the purchase order, and monitor your

portfolio

Full range of investment choices, including

stocks, bonds, annuities, derivatives, and

insurance

Has large teams of research analysts to

provide in$-$depth securities market research

for clients

May charge between $1\%$ and $2\%$ of the total

assets managed