Flawed ways to pursue a strategy to be a low$-$cost provider of branded footwear includeoverspending on efforts to reduce the company's distribution and warehouse expenses to an amount below $$2$ per pair sold in each of the four geographic regions.

not exerting strong enough competitive efforts to produce and market branded footwear that has "adequate" to "good" buyer appeal, thereby enabling the company to achieve high sales volumes and large market shares without the necessity of cutting the prices the company charges for branded footwear to levels so low that the resulting super$-$thin profit margins per pair sold translate into unattractively low earnings per share.

producing branded footwear that is not at least $2-$stars below the industry average S$/$Q rating in each of the four geographic regions.

failure to build and operate sizable production facilities $(3$ million pairs of capacity or more$)$ in each of the four geographic regions and not producing$/$marketing branded footwear with an S$/$Q rating that is a minimum of $1-$star above the industry$-$average in each geographic region.

failure to use green$/$environmentally$-$friendly materials in producing the company's footwear.