Question
Fletcher Wilson is a marketing manager at a beverage company. Currently, his company does not have any operations in Asia, even though Asia consumed nearly
Fletcher Wilson is a marketing manager at a beverage company. Currently, his company does not have any operations in Asia, even though Asia consumed nearly half of commercial beverages worldwide last year. Specifically, Asia consumed 47.2% of commercial beverages, Latin America consumed 17.2%, Western Europe consumed 9.2%, North America consumed 8.7%, and Easter Europe consumed 7.9%. Fletcher wants to convince the CMO of his company that they should expand into Asia and wants to highlight the size of the market for commercial beverage consumption, so rather than simply stating that the Asian region consumes the most commercial beverages in the world, he states in a presentation to the CMO that: The Asian region consumes the most commercial beverages by a large margin. If you combine Latin America, Western Europe, North America, and Eastern Europes commercial beverage consumption, the Asian region would still consumer more. In this scenario, which method did Fletcher use to transfer emotions about the Asian regions commercial beverage consumption?
A. Adding up the erstwhile competitors. B. Recasting numbers into different dimensions. C. Subtracting some advantage to display the incomparable is still superior. D. Favoring user-friendly numbers. E. Using concrete objects.
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