Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Fletcher Wilson is a marketing manager at a beverage company. Currently, his company does not have any operations in Asia, even though Asia consumed nearly

Fletcher Wilson is a marketing manager at a beverage company. Currently, his company does not have any operations in Asia, even though Asia consumed nearly half of commercial beverages worldwide last year. Specifically, Asia consumed 47.2% of commercial beverages, Latin America consumed 17.2%, Western Europe consumed 9.2%, North America consumed 8.7%, and Easter Europe consumed 7.9%. Fletcher wants to convince the CMO of his company that they should expand into Asia and wants to highlight the size of the market for commercial beverage consumption, so rather than simply stating that the Asian region consumes the most commercial beverages in the world, he states in a presentation to the CMO that: The Asian region consumes the most commercial beverages by a large margin. If you combine Latin America, Western Europe, North America, and Eastern Europes commercial beverage consumption, the Asian region would still consumer more. In this scenario, which method did Fletcher use to transfer emotions about the Asian regions commercial beverage consumption?

A. Adding up the erstwhile competitors. B. Recasting numbers into different dimensions. C. Subtracting some advantage to display the incomparable is still superior. D. Favoring user-friendly numbers. E. Using concrete objects.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Campaign Finance

Authors: Robert E. Mutch

1st Edition

0190274697, 9780190274696

More Books

Students also viewed these Finance questions

Question

- Let X be a continuous random variable with PDF fX(x)={325x400

Answered: 1 week ago

Question

Why is the games industry so much bigger than the music business?

Answered: 1 week ago