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Flore Company manufactures office equipment for sale in retail stores. Rajiv Goyal, vice president of marketing, has proposed that Flore Company to introduce two new

Flore Company manufactures office equipment for sale in retail stores. Rajiv Goyal, vice president of marketing, has proposed that Flore Company to introduce two new products, an electric stapler and an electric pencil sharpener. Goyal has requested Flore's Accounting Department to develop preliminary selling prices for the two new products for his review. The Accounting Department followed the company's standard policy for developing potential selling prices using as much data as available for each product. The data accumulated for the two new products were as follows: Flore planned to employ an average of Rs.24(Twenty Four) lakhs of assets to support its operations in the current year. The following budgeted profit and loss account represents Flore Company's planned goals with respect to cost relationships and return on investment for the entire company across all of its products. Calculate a potential selling price for the electric stapler using cost-plus pricing to achieve a target return on investment equal to Fiore Company's current projected ROI as below. Do the calculations in excel, attach screenshots of excel table and explain the steps and formulas to calculate the problem.

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