Florist Bruce Penney enjoyed his retail floral business, but his real love is kites. When a store site became available near his Ottawa shop, he opened Kite Corner, a store devoted to selling kites and anything associated with kites. Both stores are doing well, and Bruce splits his time between the two establishments. Bruce recognized a/an opportunity. A) unrelated diversification B) vertical integration C) related diversification O D) market penetration E) horizontal integration