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Flounder Company makes swimsuits and sells these suits directly to retailers. Although Flounder has a variety of suits, it does not make the Performance suit

Flounder Company makes swimsuits and sells these suits directly to retailers. Although Flounder has a variety of suits, it does not make the Performance suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The department indicates that the Performance suit would sell for approximately $100. Given its experience, Flounder believes the Performance suit would have the following manufacturing costs.

Direct materials

$26

Direct labor

32

Manufacturing overhead

42

Total costs

$100

Assume that Flounder uses cost-plus pricing, setting the selling price 25% above its costs. What would be the price charged for the Performance swimsuit?

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