Question
Flounder Company makes swimsuits and sells these suits directly to retailers. Although Flounder has a variety of suits, it does not make the Performance suit
Flounder Company makes swimsuits and sells these suits directly to retailers. Although Flounder has a variety of suits, it does not make the Performance suit used by highly skilled swimmers. The market research department believes that a strong market exists for this type of suit. The department indicates that the Performance suit would sell for approximately $100. Given its experience, Flounder believes the Performance suit would have the following manufacturing costs.
Direct materials | $26 | |||
Direct labor | 32 | |||
Manufacturing overhead | 42 | |||
Total costs | $100 |
Assume that Flounder uses cost-plus pricing, setting the selling price 25% above its costs. What would be the price charged for the Performance swimsuit?
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