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Flower Industries, a manufacturer of electronic parts, has recently received an invitation to bid on a special order for 15,500 units of one of its
Flower Industries, a manufacturer of electronic parts, has recently received an invitation to bid on a special order for 15,500 units of one of its most popular products. Flower currently manufactures 31,000 units of this product in its Loveland, Ohio, plant. The plant is operating at 50% capacity. There will be no marketing costs on the special order. The sales manager wants to set the bid at $11 because she is sure that Flower will get the business at that price. Others on the executive committee of the firm object, saying that Flower would lose money on the special order at that price. Required: 2. What is the relevant cost per unit? What do you think the minimum short-term bid price per unit should be? What would be the impact on short-term operating income if the order is accepted at the price recommended by the sales manager? 4. What would the total opportunity cost be if by accepting the special order the company lost sales of 5,200 units to its regular customers? Assume the preceding facts plus a normal selling price of $21 per unit. Complete this question by entering your answers in the tabs below. What is the relevant cost per unit? What do you think the minimum short-term bid price per unit should be? What would be the impact on short-term operating income if the order is accepted at the price recommended by the sales manager? Flower Industries, a manufacturer of electronic parts, has recently received an invitation to bid on a special order for 15,500 units of one of its most popular products. Flower currently manufactures 31,000 units of this product in its Loveland. Ohio, piant. The plant is operating at 50% capacity. There will be no marketing costs on the special order. The sales manager wants to set the bid at $11 because she is sure that Flower will get the business at that price. Others on the executive committee of the firm object, saying that Flower would lose money on the special order at that price. Required: 2. What is the relevant cost per unit? What do you think the minimum short-term bid price per unit should be? What would be the impact on short-term operating income if the order is accepted at the price recommended by the sales manager? 4. What would the total opportunity cost be if by accepting the special order the company lost sales of 5,200 units to its regular customers? Assume the preceding facts plus a normal selling price of $21 per unit. Complete this question by entering your answers in the tabs below. What would the total opportunity cost be if by accepting the special order the company lost sales of 5,200 units to its regular customers? Assume the preceding facts plus a normal selling price of $21 per unit
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