Flowstate Stanley's Quencher tumblers - specifically the massive 40-ounce Quencher H.20 are the water bottles of the moment on social media, renowned for their convenient handles, enormous size and slim base suited to car cup holders. The canteen is in the introductory stage of the product life cycle and the adverting provides consumers in- depth information about its benefits. This is an example of - O competitive advertising pioneering advertising institutional advertising, comparative advertising