Focal company (The North Face) and its primary competitor (Patagonia). Use Porter's five forces framework to understand the structural attractiveness of the industry. Describe and evaluate the strength of each of the five forces: What are the main barriers to entering the industry? How strong are they? Are there many equally balanced competitors? Do they lack differentiation opportunities? Please make a conclusion on what are the most and the least powerful forces within the industry and on the overall structural attractiveness of the industry. Additionally, if the industry has undergone significant changes, you also need to discuss how these trends have changed the competitive condition of the industry. *You may also include PESTEL analysis in this section but it's not mandatory. (don't copy from the website, use your own words) Provide 2-3 paragraphs