Focus groups, online surveys, and test markets are all methods of gathering: secondary data statistics O primary data O the sample You need to collect data from several thousand consumers and have very little budget to do this. What is the best method for collecting this data? Focus group O Test market O Online survey O Interviews In marketing research, primary data collection methods should be used when: O you have all the answers already. O you don't have much money to conduct marketing research you cannot clearly define the problem. O you have already collected all the relevant secondary data. As a marketing manager, you are conducting research on consumer perceptions of your brand. There are millions of consumers in your target market, but you select 1,000 that are representative of the demographics of your target market. This selection of 1,000 people is called the: sample O target market population O universe