follow instructions. Visit www.hofstede-insights.com On the home page click the "what we do" then click home page again click arrow in front of what we do and select intercultural management tab and select tools for comparing countries." Follow the instructions on the page and select any two countries that interest you. Click "read more about chosen country." This section explains each of the cultural dimensions measured by the Hofstede methodology. Read the description, then read how your selected countries score on each dimension. Return to the comparison bar graph, and consider how the two countries score on each dimension. For example, Country A may score high on Individualism compared to Country B, but very low on Long-Term Orientation. Discuss how you believe these differences would impact marketers selling to both countries. How might you need to modify your marketing mix from one country to the other