Follow the links below to three ads that Apple used to introduce their new products. Review each ad and answer the following questions about how the marketer is attempting to persuade consumers with this ad:

https://youtu.be/4X_IW3kqr3k (Links to an external site.)

https://youtu.be/r_VSll0WLZE(Links to an external site.)

https://youtu.be/7A5-eRfDQ0M(Links to an external site.)

1. What type of appeal is each ad using to persuade you to form a positive attitude toward their product?

1. What process is each ad using to get you to form an attitude - High Involvement Hierarchy, Low Involvement Hierarchy, Experiential Hierarchy, or Behavioral Influence Hierarchy? Why do you think so?

1. Does this fit with the appeal type you identified in question 1? Why do you think so?

1. After you've answered each of the questions above for each of the three ads, which ad do you think was most effective in getting you to form a positive attitude toward the product? Why?

PreviousNext