Following a general trend, Adidas shifted all of its manufacturing to Asia. Are the rising trade tensions in the outlook of a deep globalized world often anticipated in the media likely to turn this manufacturing model into a strategic issue for Adidas? Should Adidas reconsider where to manufacture its products to diversify its risks and future-proof its value chain? Currently, apple is considering the same thing and moving out of China should Adidas and apple be considering these transitions to remain competitive