Question
Following a strategy of product differentiation, calculate Inc. makes a hand held calculator, SPX 1000. Calculate Inc. presents the following data for the years 1
Following a strategy of product differentiation, calculate Inc. makes a hand held calculator, SPX 1000. Calculate Inc. presents the following data for the years 1 and 2:
Units of SPX 1000 produced & Sold 50000 55000
Selling Price $40 $46
Direct Materials (Kilograms) 150,000 151,625
Direct Materials costs per kilograms $6 $6.50
Manufacturing Capacity for SPX 1000(units) 70,000 70,000
Total manufacturing Conversion Costs $560,000 $630,000
Manufacturing Conversion Cost per unit of capacity $8 $9
Selling & customer-service capacity (Customers) 33 31
Total selling and customer service costs $297,000 $294,500
Cost per customer of selling & customer service
capacity 9000 9500
Calculate Inc. produces no defective units but it wants to reduce direct materials usage per unit of SPX 1000 in year 2. Manufacturing conversion costs in each year depend on production capacity defined in terms of SPX 1000units that can be produced . Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Neither conversion costs and customer service costs are affected by changes in actual volume. Calculate Inc. has 23 customers in year 1 and 25 customers in year 2. the industry market size for hand held calculators increased 5% from year 1 to year 2. of the $6 increase in unit selling price, $2 is due to a general increase in prices.
Required:
a. What is the operating Income for year 1 ?
b. what is the operating income for year 2 ?
c. What is the Change in operating income from Year 1 to year 2?
d. what amount is the revenue effect of the growth component?
e. What amount is the cost effect of the growth component?
f. What is the net effect on operating income as a result of the growth component?
g. what amount is the revenue effect of the price-recovery component?
h. what amount is the cost effect of the price recovery component?
i. What is the net change in operating income as a result of the price recovery component?
j. what is the net effect on operating income as a result of the productivity component?
k. the change in operating income from cost leadership.
l. the change in operating income due to industry wide effect.
m. the effect of product differentiation on operating income and a summarization of the change in operating income between year 1 and year 2?
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