Question
Following a strategy of product differentiation, Mesh Corporation makes a high-end computer monitor, CM7. Mesh Corporation presents the following data for the years 2019 and
Following a strategy of product differentiation, Mesh Corporation makes a high-end
computer monitor, CM7. Mesh Corporation presents the following data for the years 2019
and 2020:
2019 2020
Units of CM 7 produced and sold 5,000 5,500
Selling price $400 $440
Direct materials (pounds) 15,000 15,375
Direct materials costs per pound $40 $44
Manufacturing capacity for CM7 (units) 10,000 10,000
Conversion costs per unit of capacity $100 $110
Selling and customer-service capacity (customers) 60 58
Selling and customer-service cost/customer $6,000 $6,250
Required:
a. What is operating income for 2019?
b. What is operating income in 2020?
c. What is the change in operating income from 2019 to 2020?
d. What is the revenue effect of the growth component?
e. What is the cost effect of the growth component?
f. What is the net effect on operating income as a result of the growth component?
g. What is the revenue effect of the price-recovery component?
h. What is the cost effect of the price-recovery component?
i. What is the net effect on operating income as a result of the price-recovery component?
j. What is the net effect on operating income as a result of the productivity component?
k. Show your reconciliation of the operating incomes between the two year.
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