Question
Following a strategy of product differentiation, Somerset Corporation makes a high-end computer monitor, CM7. Somerset Corporation presents the following data for the years 2017 and
Following a strategy of product differentiation, Somerset Corporation makes a high-end computer monitor, CM7. Somerset Corporation presents the following data for the years 2017 and 2018: 2017 2018
Units of CM& produced and sold 5,000 5,500
Selling price $400 $440
Direct Materials (pounds) 15,000 15,375
DM costs per pound $40 $44
Manufacturing capacity for CM12 10,000 10,000
Conversion costs $1,000,000 $1,100,000
Conversion costs per unit of capacity $100 $110
Selling and customer-service capacity 60 58
Total Selling and customer-serv. costs $360,000 $362,500
Selling and customer-serv. capacity cost/customer $6,000 $6,250
Somerset Corporation produces no defective units but it wants to reduce direct materials usage per unit of CM7 in 2017. Manufacturing conversion costs in each year depend on production capacity defined in terms of CM7 units that can be produced. Selling and customer-service costs depend on the number of customers that the customer and service functions are designed to support. Somerset Corporation has 100 customers in 2017 and 115 customers in 2018. The industry market size for high-end computer monitors increased 5% from 2017 to 2018
a. what is the revenue effect of the price-recovery component?
b. What is the cost effect of the price-recovery componentt?
c. What is the net effect on operating income as a result of the price-recovery component?
d. What is the net effect on operating income as a result of the productivity component?
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