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Following is the profit and loss statements for two businesses. Answer the following questions to judge which company is doing better with resp marketing. For

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Following is the profit and loss statements for two businesses. Answer the following questions to judge which company is doing better with resp marketing. For performance with respect to marketing, you will need to compute the Marketing Return on Investment and assess which comp doing better Business A Net Sales Cost ofGoods Sold Business B Net Sales Cost ofGoods Sold Marketing Expenses- Sales expenses Marketing Expenses- Promotion expenses Marketing salaries and $ 850,000,000 S950,000,000 $350,000,000 0,000,000 Marketing Expenses- Sales expenses Marketing Expenses - Promotion expenses Marketing salaries and expenses Indirect overhead S 65,000,000 80,000,000 s 45,000,000 $ 30,000,000 s25,000,000 S 15,000,000 Indirect overhead S 85.000,000 Question #35 The net marketing contribution for Business A is: $395,000,000 $310,000,000 3.76 2.87 $445,000,000

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