Following question is of the subject Integrated Marketing Communications. Please advise.

'Yen Designs' is a new furniture brand that specializes in contemporary and stylish furniture designed for modern living spaces. The brand aims to stand out in a competitive market by offering innovative furniture designs with premium material. This furniture brand's target audience includes urban professionals and homeowners aged 25-45 who value modern aesthetics, functionality and convenience. Further, it is positioned as a premium furniture brand and the market is competitive with established and emerging furniture brands.

As a marketing consultant, you are provided with the following tasks:

1. Evaluate various media options for promoting the contemporary furniture brand and justify your selection of each of the mediums.

2. Develop a comprehensive Budget allocation strategy for the selected media options, considering the cost-effectiveness and expected returns.

3. Develop communication strategies for each of the selected media options that align with the brand's positioning, considering its target audience.