Following questions are related to Chapter: Cultural Influences on Consumer Behavior.

1. What makes you think that not all gift giving is positive? Can this ritual be unpleasant or negative?

2. Identify the ritual elements of a classroom lecture.

3. In one of yours or friends first dates, identify the set of norms that are operating. With a few points describe the specific behaviors each of you performed that made it clear you were on a first date. What products and services are affected by these norms?

4. Describe incidents in which your friends re gifted a gift they did not like. How did this event influence your relationship with the gift giver?

Please provide answers with reasoning and in relevance to the chapter.