following questions, Re-read the Hong Kong Disney case from the first case study assignment and answer the 1 Describe in detail Disney's choice of entry mode (hint: Chapters 12 & 13) into both the Hong Kong and European (Paris) markets. *16 marks 2 What reasons do you think that Disney had to use this entry mode vs going in alone? *g marks* 3 * What are the advantages and disadvantages of how Disney entered the market (hint: your textbook is a wonderful resource)? * 10 marks 4 In contrast, describe Disney's market entry approach with it's first international theme park venture, Disney Tokyo. *6 marks* Based on what we have covered in this course, why do you think Disney used this approach? *4 marks* following questions, Re-read the Hong Kong Disney case from the first case study assignment and answer the 1 Describe in detail Disney's choice of entry mode (hint: Chapters 12 & 13) into both the Hong Kong and European (Paris) markets. *16 marks 2 What reasons do you think that Disney had to use this entry mode vs going in alone? *g marks* 3 * What are the advantages and disadvantages of how Disney entered the market (hint: your textbook is a wonderful resource)? * 10 marks 4 In contrast, describe Disney's market entry approach with it's first international theme park venture, Disney Tokyo. *6 marks* Based on what we have covered in this course, why do you think Disney used this approach? *4 marks*