Following the guidance in Chapter 11, construct a Strategic Group Map to better assess the competitive landscape for the industry.

Insert a Graphic of Your Industry Segmentation Map then answer the questions below

Place Graphic Here

1

Describe your X and Y axes -

What are the defining factors you considered in creating your industry segmentation map and why? On what dimensions do products/services in the industry vary?

2

Customers Included in your Map -

Who are the major players in the industry? Are there differences in how they compete?

3

Name and define the clusters in your Map - Describe each cluster in your map and provide an appropriate label for each.