Question
Following the percantage shows the Hofstede's score ofUnited States (US). What kind of marketing strategies (product, pricing, distiribution or promotion) do you suggest to marketers
Following the percantage shows the Hofstede's score ofUnited States (US).
What kind of marketing strategies (product, pricing, distiribution or promotion)
do you suggest to marketers who would like to sell their product in US.
Hofstede's score of United States in percentage :
Power Distance = %40
Individualism =%91
Masculinity =%62
Uncertainty Avoidance =%46
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
