Food Donation connection: profitably scaling food waste reduction

United Kingdom. Some voices in the room pushed to keep the focus on the United States. Despite the impressive contributions of FDC and others, avoidable food waste in the United States remained a serious problem and a large opportunity. In 2010, the U.S. Department of Agriculture had estimated that food waste at the retail level represented 43 billion pounds (19.5 billion kilograms) of food (10 per cent of total available food supply), valued at $46.7 billion.""Why divert our attention and resources from this country," some FDC employees asked, "when there is still so much work to be done? We can scale up domestically without jumping through any of the hoops of international expansion." Whatever path FDC chose to pursue, Reighard would set high organizational goals for social and environmental impact. He was confident in FDC's ability to be effective and profitable in any market without food donation tax incentives, and was eager to continue exploring new business models. He admired companies such as Netflix that had destroyed their old business model in the process of reinventing themselves. He asked Larson how FDC could scale food redistribution without relying on tax incentives. What would make FDC an economically successful high-impact food redistribution company on a global scale? Larson thought eLog might just be the app for that