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Competitive Analysis Overview of the competition o Who are your direct and indirect competitors? Direct Competition: Market situation where two or more firms offer essentially the same good or service. Ex. McDonald's and Burger King Indirect Competition: Competition among the suppliers of different types of products that satisfy the same needs. For example, a pizza shop competes indirectly with a fried chicken shop, but directly with another pizza shop. o What advantage do you have over these competitors? What are your competitors' weaknesses? How will you take advantage of your competitors' weaknesses? o What makes you unique? (You should come up with actual ways you are unique, but do NOT say "we're the best, greatest, most awesome, most delicious, etc."I want actual information)