Food Waste is an important issue that has significant environmental and social implications, given one third of

all food is lost or wasted worldwide. On average, in Australia one in five shopping bags of food is thrown in the

bin, which amounts to $3,800 worth of groceries per household each year. Your task is to encourage a

reduction of food waste within your country among its citizens and residents. Using the Theory of Planned

Behaviour, develop and describe a marketing programme that is aimed at reducing the issue of Food Waste

in Australia, clearly highlighting each component of the theory. (cite the source of your informationa)