Question
Foodpanda was found in 2018 and was one of the first and largest e-commerce marketplace to offer group buying of products, services and activities for
Foodpanda was found in 2018 and was one of the first and largest e-commerce marketplace to offer group buying of products, services and activities for discount and special deals. As the marketing manager of Foodpanda, you are to use Product Life Cycle (PLC) to assess the growth potential and marketing strategies of this company. Define the characteristics for each of the four PLC stages.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
