For 2022 super bowl commercials – Uber don’t eatsad

1. Describe the commercial.
   What is the product or service being advertised?
   What happens? What is the imagery, and what keywords and taglineare used? (Don’t transcribe the entire text of the commercial)
2. Who is the primary target audience for thecommercial?
   Why have you reached this conclusion?
   What evidence is there of this?
   Give your answers in terms of both demographic (age, gender,income, geography, ethnicity, other) and psychographicdescriptions.
3. What is (are) the Branding Construct Approaches and AdvertisingConceptual Model Frameworks used in each commercial?
   (See the Landa book and the class presentation fordescriptions)
   What evidence is there of this?
4. What does the commercial want viewers to think, to feel, and todo?
   What evidence is there of this?