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For a business to build customer value, it must manage customer relationships through a model called IDIC. What does IDIC stand for? Individual, Differentiate, Insight

For a business to build customer value, it must manage customer relationships through a model called IDIC. What does IDIC stand for?  Individual, Differentiate, Insight and Customer Individual, Discriminate, Interact and Customise Identify, Differentiate, Interact and Customise Interact, Differentiate, Identify and Customer.

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