For a company of your choice, you are the newly appointed marketing manager. The company has not been achieving their objectives since at late. Your mission, should you accept it, is to develop strategic choices based on drafted situational analysis. You should include the following

Develop objectives (Corporate and Functional Marketing)

Identify the appropriate STP strategy (segmentation targeting and positioning)

Identify the competitive strategy Porters generic strategy

Identify growth strategy (Ansoff matrix)

Identify strategies based on PLC and BCG

Identify strategies opened for market leader and challenger