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For a company's competitive strategy to succeed in delivering good performance and the intended competitive edge over rivals, it has to be Multiple Choice scaled

For a company's competitive strategy to succeed in delivering good performance and the intended competitive edge over rivals, it has to be
Multiple Choice
scaled to serve only narrow or local customer segments.
one of perhaps several competitors with low costs.
underpinned by an appropriate set of resources, know-how, and competitive capabilities.
contingent on the adoption of total quality management systems, business process reengineering, Six Sigma methodology, and other business process management techniques that aim at boosting efficiency and reducing costs.
identical to the strategy of at least one rival in its industry.
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